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Gypsy Lane Swim's main focus is mental health and positive body image. We have made clothing that is made for the female body and want to promote women and girls to feel comfortable in your own skin.
So many brands sell a unhealthy tradition of what a swimsuit is supposed to be. I remember in my mid 20's I was going on a big trip with many of my friends, I shopped for hours for the right swimsuits ones, not suits I felt attractive and comfortable in but ones I felt the guys on the trip would find attractive. When I got back many of my of my friends posted pictures on social media which I felt didn't represented who I was, those pictures represented who I felt like someone else would find attractive.
Gypsy Lane Swim's main focus is showing women they can be attractive on their own terms and that is okay because when you are being true to yourself you will be more confident and thus the most attractive to the right kind of person. We do that by having swimwear that is made to fit and flatter the female body and by having support where you need it.
Our brands hope is that you will be empowered by seeing women look beautiful and confident in swimwear that is well made and comfortable and flattering that you will feel more comfortable in your own skin in our swimwear.